Ever wonder how many times a potential customer needs to see your brand before they take action? Studies suggest that it takes 5 to 7 brand impressions for a person to recognize your business, and 7 to 20 touchpoints before they inquire or make a purchase.

In today's digital age, having an online presence is essential for any business. However, many small businesses make the mistake of relying solely on their Facebook page as their primary digital storefront. While Facebook is a powerful platform for social interaction and marketing, it cannot replace the importance of having a dedicated website for your business.